Woolworths
Christmas
Insight
There's a unique relationship families have with food on Christmas. To enhance this connection, we created an app that links customers to Woolworths, providing better ideas for Christmas and tips to make the day easier. Contracted by Pollen Digital, the Woolworths Christmas microsite was designed to create buzz and spirit around the Woolworths brand during the holiday season.
Idea
Our goal was to offer customers recipes and ideas to make Christmas lunch special and easier to organise. The microsite was packed with Christmas recipes and choice festive ingredients, allowing Woolworths customers to plan their Christmas day lunch quickly and effortlessly. Built on a responsive framework, the Woolworths Christmas microsite worked seamlessly on any device, from home computers to mobiles.
We included features such as a recipe and ingredient search, a store finder, and numerous recipes with easy-to-follow videos. The design was focused on making the user experience intuitive and engaging, ensuring that customers could find what they needed with ease.
Impact
As the lead UI designer, I was responsible for crafting a visually appealing and user-friendly interface. The app saw a significant uptake leading up to the Christmas period, giving Woolworths an edge over its competitors. By helping families plan their holiday meals with ease, we reinforced Woolworths' reputation as the go-to destination for festive food and ingredients.
