Mitsubishi
Mitsubishi-motors.com.au
Insight
Challenge
Mitsubishi Motors is renowned for its excellence in rally driving, with each model symbolising a perfect blend of performance, value, and the harmonious fusion of art and technology. However, their outdated website failed to capture these qualities and meet the expectations of modern consumers. Mitsubishi sought to revamp its online presence to reflect its brand's core values and offer an immersive experience accessible across all devices. The goal was to create a platform that not only supported revenue generation but also served as an effective, reactive, and interactive communication tool.
As the senior designer, I was tasked with leading the design overhaul of Mitsubishi's digital presence. The challenge was to create a new, fully responsive website that would showcase the Mitsubishi experience, emphasizing the brand's commitment to quality and innovation. The website needed to be visually appealing, functional, and capable of engaging users by showcasing Mitsubishi's lineup in a compelling way. It was also essential to provide a platform that allowed for customisation and personalisation, enabling users to explore and tailor their potential new vehicles to their preferences.
Idea
Solution
Under my direction, the new Mitsubishi website was designed with an understated, simplistic, and functional interface that highlights the cars as the focal point. A standout feature of the site is the 3D photo car configurator, which introduces an interactive and engaging component. This tool allows users to customise various aspects of the vehicles, both exterior and interior, giving them the ability to impart their own sense of individuality and style to the car they are interested in.
The redesign was more than just a visual update; it was a strategic enhancement. The new platform closely aligns with Mitsubishi's brand image, offering a seamless and enjoyable user experience that appeals to both aspirants and qualified prospects. The responsive design ensures that the site is accessible and functional on all devices, from desktops to smartphones, making it easier for users to explore Mitsubishi’s offerings anytime, anywhere.
Impact
Results
The revamped website has successfully reinvigorated Mitsubishi's online presence, serving as a powerful tool for engaging with customers and highlighting the brand's dedication to excellence. The new platform has not only enhanced the user experience but also provided Mitsubishi with the flexibility to develop a more strategic approach to online engagement. By aligning the website with the brand's modern image, Mitsubishi has strengthened its connection with current and potential customers, supporting its goals for revenue generation and market growth.
As the senior designer, I am proud of the significant role I played in transforming Mitsubishi's digital landscape, creating a site that truly reflects the brand's values and commitment to innovation.
