McDonalds
Create Your Taste
Insight
Parents often put their children first, which usually means compromising their own tastes and comfort for the sake of being good parents. Until the introduction of Create Your Taste gourmet burgers with grown-up ingredients like haloumi and brie, a trip to Macca’s was primarily for the kids, with little appeal for mum or dad.
Idea
In this Create Your Taste campaign, we celebrated the fact that parents can now enjoy a little grown-up pleasure when they take the family for a meal at Macca’s. Gourmet burgers have transformed the way people think about Macca's. It's no longer just a quick fix for the kids but an experience the whole family can appreciate.
Impact
I led the creation of this digital advertising campaign, highlighting the new, sophisticated options that make McDonald's a destination for everyone.
