GE
GE Innovation Centre Chengdu
Insight
Imagination Hong Kong was asked to build the GE Innovation Centre Chengdu. The Centre invites VIPs and dignitaries to explore GE's global offerings and showcase GE's significant impact in industry. The experience is focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding around GE’s innovation.
Idea
The idea was to inspire visitors and engage them with the brand through high-tech devices, screens and touch-points with powerful graphic simulations that were both entertaining and educational. We infused innovative concepts with GE's scale and expertise to develop an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.
Impact
The centres allow GE to showcase its innovation in a collaborative environment across six countries, ensuring it creates deeper connections with customers.
