Commonwealth Bank
Redefining the future of retail banking
Insight
CBA has been the Australian leader in retail banking for over 30 years
In recent years, demand for automated services has become so high that the ATM has become the central point of interaction between customers and the brand.
They go the ATM for their transaction leaving without the one-to-one customer service.
Idea
Reward customers by transforming the money-transaction process. The ATM experience is more intuitive, engaging and useful. It provides an easy-to-use interface that supports numerous languages with real-time data feeds with the latest offers and essential information.
Impact
Fast, simple, easy-to-use and intuitive. By transforming the money-transaction process customers were more engaged with the brand. Millions use the interface daily. The new CBA ATM invigorates the way retail transactions are done, redefining the future of retail banking.