Commonwealth Bank

Reinventing the future of retail banking

Insight

Reinvent the possibilities of consumer banking for the digital age.

Revolutionize consumer banking for the modern era with Commonwealth Bank of Australia (CBA), a longstanding leader in the Australian retail banking landscape for over three decades. Following the successful launch of the Property Guide App, CBA embarked on a new digital venture: transforming customers' smartphones into multifaceted wallets.

Enter 'Kaching' – a groundbreaking Australian banking application and pioneer in its field, introducing swipe-enabled purchases augmented by an innovative additional chip feature. At its debut, Kaching made history as the world's premier commercially available smartphone app leveraging NFC (Near Field Communication) technology for seamless mobile payments. Through compatibility with the iCarte case equipped with an integrated NFC chip, users gained the ability to execute transactions effortlessly at any PayPass terminal simply by tapping their device.

Beyond its groundbreaking payment capabilities, Kaching's innovative features extend to seamless integration with a smartphone's address book, facilitating mobile and email payments to contacts with ease. Moreover, the app seamlessly integrates with users' Facebook IDs, enabling secure payments within their social network sphere. Complementing these advanced functionalities, Kaching offers a comprehensive suite of mobile banking services, including contactless payments, real-time account balances, BPAY transactions, and fund transfers, empowering users with unparalleled convenience and control over their financial interactions.

Idea

Impact

| Contracted by The White Agency