7PLUS.COM.AU

User inspired video on demand

Insight

Presenting an enhanced realm of entertainment via 7plus: Delve into a curated selection of premier programming from 7, 7TWO, 7mate, and 7flix, accompanied by an array of exclusive content, designed to cater to diverse preferences and elevate user engagement.

Idea

In response to Seven's procurement of the Tokyo Olympics broadcasting rights, 7PLUS embarked on a strategic initiative to elevate its platform capabilities. This transformation entailed the seamless management of multiple live video streams, a comprehensive scaling of the platform infrastructure, and the strategic integration of user-centric data to optimize the overall user experience.

Impact

Service: Private: Platforms | Contracted by 7West Media