7PLUS.COM.AU
User inspired video on demand
Insight
As the lead UX designer for the web (desktop, tablet, and mobile) on the 7Plus project, I was responsible for enhancing the user experience for one of Australia’s premier online video streaming platforms. This role involved running extensive user journeys, conducting interviews, performing A/B testing, and holding regular meetings with key team members, including developers and designers focused on Android, Smart TV, Apple TV, and Chromecast applications.
Our goal was to present an enriched entertainment experience through 7Plus, offering a curated selection of premier programming from 7, 7TWO, 7mate, and 7flix, along with exclusive content designed to cater to diverse preferences and elevate user engagement. A significant driver of this project was Seven's acquisition of the Tokyo Olympics broadcasting rights, which required substantial investment and a concerted effort to prepare the platform for this global event.
Idea
Collaboration was at the heart of this transformation. I worked closely with the development lead to ensure seamless implementation of our designs. Alongside our UX research expert, we gathered valuable insights from user journeys and interviews, which were essential in informing our design decisions. Regular interactions with the senior UX designer overseeing Chromecast, the Android design specialist, and the Smart TV UX lead were crucial in maintaining a cohesive and intuitive user experience across all devices.
A large portion of the project involved managing multiple live video streams, scaling the platform infrastructure, and strategically integrating user-centric data to optimise the overall user experience. My focus was on creating a user interface that was clear, engaging, and aligned with our brand's voice, all while ensuring that the platform could handle the increased demand during the Olympics and beyond.
Impact
The rigorous A/B testing we conducted allowed us to refine our approach, ensuring that the final product was not only functional but also highly engaging and user-friendly. The success of the 7Plus platform during the Tokyo Olympics was a testament to the collaborative effort of the entire team. It showcased my ability to lead UX design initiatives, work effectively with a diverse group of professionals, and deliver a high-quality digital product that met both user needs and business objectives.
Seven banks on 7Plus to drive Tokyo Olympics audience
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