G-Star RAW Pitch
2007 Winter Collection
Insight
Our interaction with fashion brands has shifted dramatically with the continual rise of mobile and tablet technology, moving us beyond the desktop. Recognizing this trend, it was time to re-energize G-Star by delivering compelling interactive experiences in a touch-led world.
Idea
The concept involved creating an all-Flash website with complex JavaScript to enable back and forward browser capability, ensuring fluid transitions between content. The design incorporated responsive elements, infinite scrolling, and a flexible grid-based layout, making the site a vital podium for the brand. The ability to emulate the premium feel of a flagship store allowed users to experience the true essence of G-Star with a simple flick of their finger, on any device.
Animated runway models added a dynamic touch, bringing the latest collections to life in an engaging and interactive way. This fully responsive site ensured that whether accessed on a desktop, tablet, or mobile device, the G-Star experience was consistently sleek and immersive.
Impact
The result was an awesome and innovative platform that not only showcased G-Star’s edgy style but also provided an intuitive and enjoyable user experience, setting a new standard for fashion brand interactions in the digital age.