Insight

Our interaction with fashion brands has shifted as, with the continual rise of mobile and tablet technology, we’re now moving beyond the desktop. It was time to re-energise G-Star and pitch a delivering compelling interactive experiences in a world led by touch.

Idea

Incorporating responsive design, infinite scrolling and a flexible grid-based layout, the site acts as a vital podium for the brand. With the ability to emulate the premium feel of a flagship store, you can now experience the true G-Star with a simple flick of your finger. On any device.

Impact