Maserati
The absolute opposite of ordinary
Insight
The first Maserati Ghibli was designed and unveiled at the Turin Motor Show in 1966, following a tradition pioneered by Maserati with the glorious A6 1500 of 1947: it was a grand tourer. This meant it delivered on the promise of glorious style, high-powered luxury, and peerless comfort over almost any distance the owner cared to consider. A car imbued, naturally, with our motor racing DNA – a remarkably powerful force.
The latest Ghibli embodies the spirit that shaped both the first incarnation of 1966 and Maserati's hunger to innovate, compete, and win. This translates to exclusive luxury, elegant yet bold design, progressive technology, and, of course, empowering performance. Cosmetic and performance enhancements make the Maserati Ghibli a statement of defiance for those who demand the extraordinary.
Idea
To capture the essence of the Maserati Ghibli, we created a digital experience that tells an emotive and theatrical story, expressing the spirit of Maserati. The story follows the journey of a rebellious seeker, reflecting the essence of the Ghibli's design and performance. This narrative was shared through a digital experience and amplified during the launch via arresting visuals across global social channels.
I was tasked with designing the banner ads for this campaign. The ads were created to highlight the luxury, power, and elegance of the Ghibli, using visually striking imagery and compelling messaging. Each ad was tailored to resonate with the audience, reflecting the high standards and unique character of the Maserati brand.
Impact
The campaign successfully conveyed the extraordinary nature of the Maserati Ghibli, engaging viewers with its powerful storytelling and sophisticated design. Through this digital campaign, the Ghibli's legacy of luxury and performance was celebrated and showcased to a global audience, reinforcing Maserati's position as a leader in the automotive industry.
