Insight

Consumers have become ever more discerning about choosing an airline; they want rewards points that deliver additional value.

Idea

Highlight Qantas's key offerings and introduce their new rewards branding into a series of slick ads

We created a full campaign of banners highlighting key features of Qantas rewards and offerings in a slick series of ads distributed worldwide. The storyboards were centred around the six main types of rewards, each frame focusing on one of the premium offers for that reward, seamlessly transitioning to a call-to-action that leads consumers to the Qantas Rewards site.

Impact

The campaign converted to a 150% increase in the number of rewards subscribers and an increase in the total sales volume for the sales period.