Insight

The next era of luxury is here. With cutting-edge technology and state-of the-art driving assistance systems, the new Arteon is truly a car like no other. Bold and original, it is designed for an individual equally as unique.

Idea

Impact

Not only did we announce the launch of the new Volkswagen Arteon, generating a significant amount of intrigue and excitement but we also sold some cars. The Volkswagen Arteon model made up 38% of sales in the first month and has broken Volkswagen sports sales records every month since launch.