Insight

TAG Heuer launched an open invitation for designers to pitch to design and build a site for F1 fans showcasing TAG Heuer's history and passion for Formula 1. Creating a Foruma 1 website that would encapsulate the Tag Heuer brand – and unite legions of fans – was an exciting challenge.

Idea

The Tag Heuer microsite brings fans closer to the dream than ever before immersing users in the world of Formula 1. Users are given access to behind the scenes footage of Kimi Raikkonen and the Mercedes Bend team in a fully interactive and engaging interface that seamlessly transitions content to the user.

Impact