Insight

How do you get Optus fans excited about on-demand video? Offer them access to the Premier League season for free

Australians love football and they love the Premier League. As part of a new promotion to get customers to sign up to new plans and contracts Optus offered free access to the Premier League - we had to create and design the online advertisements to entice them in. What better way to do that than put the fans where they want to be - right in the heart of the action.

Idea

Nothing beats the rush of your favourite team scoring that winning goal. We used these moments to drive the campaign

Impact

The campaign spread across major brand channels, from the website, outdoor and an online ad campaign. Customers responded well to the offer with an increase in mobile and broadband sign-ups.